Case Study # 2
Aspex Semiconductor, Strategy Review
Aspex Semiconductor is an independent, fabless silicon vendor, specialising on the implementation of advanced video processing algorithms such as H.264 on its proprietary signal processing technology. isis digital was engaged to perform a stately review of the potential of existing products and developments still in the pipeline in existing and new markets. The strategy review considered a wide range of potential markets – some obvious, some less so – for the technology portfolio. In addition, potential new products, with associated development partners, were also identified. The final report gave a clear overview of potential products, markets and prospective partners, plus a detailed review of the priorities to be considered when entering new market segments. This review was accepted by the Board of Aspex Semiconductor to support further internal decision making.