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Video Interviews - Save Costs and Improve Quality in the Recruitment Process

  • 11th June 2012
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Every employer and recruitment agency currently has two main targets – save costs and improve the quality of staff hired. Costs can be managed by interviewing fewer people, but that does not necessarily lead to selecting the best candidate – it’s all too easy to miss the ideal candidate by focusing purely on costs. On the other hand, quality is not just a measure of technical ability and experience, the candidate’s personality is just as important – and personality is difficult to gauge without a face-to-face meeting.

Using video interviews in the recruitment process

One way of making hiring campaigns more cost and quality effective, while maintaining the opportunity to see each candidate before drawing up a short list for interview, is to use video technology. There are typically two types of video interaction – real time, two-way interviews, or recorded responses to a defined set of questions. While real time video links can largely replicate an interview environment, it also requires similar planning and juggling of availability on behalf of those involved. Recorded responses, also known as asynchronous interviews, have the benefits of largely removing time constraints for both questioner and candidate, and thereby opening the process to candidates living in a different time zone to the job location. Consistency is also improved by ensuring all candidates are given the same questions under the same conditions, removing the stress and tiredness factors associated with a full days round of interviewing. Recorded responses also allow different decision makers to view the responses either individually or collectively before selecting the best candidates and moving to face-to-face interviews.

Video interview platforms

The use of video is increasing rapidly in the search for the best candidates. A recent report from Aberdeen Group, Straight to Video , from October 2011, shows that the number of companies using video in their recruitment process has increased to 42% in 2011, up from 10% using video technologies in 2010. This study was based on responses from over 500 companies.

The benefits of asynchronous video interviewing

One major advantage of the asynchronous method noted in the study was the ability of several people to collaborate during the selection process, leading to a joint, informed decision on whom to interview. Recordings can be re-viewed, responses to specific questions from different candidates can be compared almost side by side, and decision makers will have more confidence in the selection process as they can exchange views with colleagues before agreeing to the interview short list.

A further key benefit, one often overlooked by line managers seeking purely to hire for their own needs, is that the recordings can also be shared with other line managers if the candidate fits multiple roles, or archived for sharing for future roles. This can be a major advantage both for in house HR hiring departments and recruitment agencies, as the process of looking for candidates for specific roles often identifies people who are better suited to roles which have not yet been advertised, potentially speeding up the recruitment process.

Significant costs savings with video interviews

The benefits of improving the quality of the candidates selected for interview based on a first hand view of their personality and their ability to answer critical questions set by the company hiring should now be obvious. Even more striking is the potential cost savings which asynchronous interviewing can bring. If the number of candidates interviewed is reduced from, say, 20 to five, then round trip costs per candidate of £ 200, or £ 3,000 in total can be shaved off the hiring budget for each post. For companies hiring 30 people in one year, that equates to a potential cost saving of £ 90,000 – enough to hire a few more people, which can be critical for a company growing in a competitive market.

Benefits of using video interviews

Asynchronous recording tools, such as those provided by The Needle Online Ltd., have the potential to save significant costs, improve the quality of the overall recruitment process, and give employers greater confidence that they are selecting the ideal candidate to fill important roles in their organisation.